1957 57 Prize Winning Recipes, Heinz 57 Cookbook
$17.99
1957 57 Prize Winning Recipes, Heinz 57 Cookbook. Measures about 9" by 5.75". Softcover. 31 pages. Good condition. Shows age and use.
Travel back to the height of mid-century Americana with this original 1957 collection from the H. J. Heinz Co. This 31-page softcover volume was born from a national $25,000.00 "Cook with Ketchup" contest, showcasing the era's ingenuity in using pantry staples to create sophisticated family meals. It serves as a fascinating piece of domestic history, capturing the specific culinary landscape of the late fifties where convenience and creative garnishing were at the forefront of the American kitchen. The recipes range from hearty main courses to clever appetizers, each utilizing the iconic 57 varieties to achieve that signature mid-century flavor profile.
The graphic design and photography are quintessentially of their time, featuring saturated color palettes and the formal plating styles that defined post-war suburban dining. While the booklet shows some character-building signs of its nearly 70-year history—including light shelf wear and evidence of its life as a functional kitchen tool—it remains a sturdy and charming record of early brand marketing. This piece is an essential addition for collectors of advertising ephemera or those wishing to style a period-accurate mid-century kitchen. It offers a nostalgic and practical glimpse into a time when a simple bottle of ketchup was the secret ingredient to a prize-winning dinner.
This item is vintage, over 65 years old. All measurements are close but approximate. I measure in quarter inches.
Travel back to the height of mid-century Americana with this original 1957 collection from the H. J. Heinz Co. This 31-page softcover volume was born from a national $25,000.00 "Cook with Ketchup" contest, showcasing the era's ingenuity in using pantry staples to create sophisticated family meals. It serves as a fascinating piece of domestic history, capturing the specific culinary landscape of the late fifties where convenience and creative garnishing were at the forefront of the American kitchen. The recipes range from hearty main courses to clever appetizers, each utilizing the iconic 57 varieties to achieve that signature mid-century flavor profile.
The graphic design and photography are quintessentially of their time, featuring saturated color palettes and the formal plating styles that defined post-war suburban dining. While the booklet shows some character-building signs of its nearly 70-year history—including light shelf wear and evidence of its life as a functional kitchen tool—it remains a sturdy and charming record of early brand marketing. This piece is an essential addition for collectors of advertising ephemera or those wishing to style a period-accurate mid-century kitchen. It offers a nostalgic and practical glimpse into a time when a simple bottle of ketchup was the secret ingredient to a prize-winning dinner.
This item is vintage, over 65 years old. All measurements are close but approximate. I measure in quarter inches.