Add a grounded and timeless sense of rustic charm to your kitchen with this 1970s Occident & King Midas Collector's Bake Book, featuring a curated selection of traditional Midwest milling recipes.
A quintessential piece of 1970s culinary ephemera, the Occident/King Midas "Collector's Bake Book" serves as a vibrant record of American mid-century baking culture, produced by the historic Peavey Company.
The iconic orange and yellow "bubble" typography and the high-saturation food photography provide a grounded, timeless feel for collectors of vintage advertising and kitchen media. Whether utilized as a functional recipe guide or displayed as a standalone piece of social history in a study, this volume serves as a functional relic of the Upper Midwest's milling heritage. Its authentic patina—including a soulful handwritten inscription on the lead page—ensures it remains a conversation piece, bringing a sense of historic charm and intellectual beauty to the modern home.
This item is vintage, approximately 50 years old. All measurements are close but approximate. I measure in quarter inches.
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Origin: USA (Minneapolis, MN)
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Era: Late 20th Century (c. 1970s)
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Material: Paper / Cardstock
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Dimensions: Approx. 9.00" x 6.00"
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Condition: Good (Age wear and interior writing)
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Special Feature: Features regional Minneapolis milling brand history.
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Note: Occident and King Midas were the premier "family flours" of the Midwest; this book was often a promotional item for loyal customers.