1995 'Selling the Dream' Hardcover Book
$39.00
1995 Selling the Dream, Advertising the American Automobile, Heon Stevenson, Hardcover. 1930-1980. 287 pages. Measures about 11" by 8.5". Excellent condition.
Explore the intersection of luxury, desire, and automotive history with this 1995 first edition of 'Selling the Dream: Advertising the American Automobile 1930-1980'. Written by automotive historian Heon Stevenson and published by Academy Books, this expansive 287-page hardcover offers a fascinating look at how print advertising shaped the American psyche for half a century. From the Depression-era entrenchment of the "Big Three" to the fuel crises of the late 1970s, Stevenson traces the evolution of graphics, mechanical branding, and the aspirational lifestyle promised by Detroit's marketing giants.
The volume is richly illustrated with nearly 300 classic advertisements, including several vibrant color plates that capture the artistry of the "golden age" of car sales. It is a quintessential reference for collectors of automobilia or students of social history. This copy is in excellent condition, making it a handsome addition to a mahogany library or a sophisticated coffee table display. Whether you are a classic car enthusiast or a lover of mid-century graphic design, this book provides a deep-dive into the "dream" that drove generations of American motorists.
This item is vintage, over 30 years old.
Explore the intersection of luxury, desire, and automotive history with this 1995 first edition of 'Selling the Dream: Advertising the American Automobile 1930-1980'. Written by automotive historian Heon Stevenson and published by Academy Books, this expansive 287-page hardcover offers a fascinating look at how print advertising shaped the American psyche for half a century. From the Depression-era entrenchment of the "Big Three" to the fuel crises of the late 1970s, Stevenson traces the evolution of graphics, mechanical branding, and the aspirational lifestyle promised by Detroit's marketing giants.
The volume is richly illustrated with nearly 300 classic advertisements, including several vibrant color plates that capture the artistry of the "golden age" of car sales. It is a quintessential reference for collectors of automobilia or students of social history. This copy is in excellent condition, making it a handsome addition to a mahogany library or a sophisticated coffee table display. Whether you are a classic car enthusiast or a lover of mid-century graphic design, this book provides a deep-dive into the "dream" that drove generations of American motorists.
This item is vintage, over 30 years old.